You can’t do this alone. So here are two tools that will make it easy for your board to share your year-end appeals this month. Nearly 40% of all one-time gifts are donated in December, so it’s not too late! Share an Email Appeal (like Giving Tuesday) Giving Tuesday is Read more…
Direct mail is my least favorite kind of fundraising. Why? And yet, at some level, it works or nonprofits wouldn’t spend all the time and money sending mail appeals. Fear of losing donors is real. It can be easy to forget that donors are just people. So year-end is also a time Read more…
My partner John jokes that I keep everything in departments at home. As in, “What are the chips doing in the breakfast department?” It’s true, I like things organized. But the reason is not because I’m a neat freak. It’s so I can find things. If I’m looking for an item in Read more…